In 2015, we left off with a December newsletter focusing on the ever-increasing democratization of the art world from the perspective of gallery owners and artists. But what about collectors? It seems that despite a number of positive changes to the dynamics of the art world, little has changed for the better for those looking to collect the art they love. At Art Represent, we've been racking our brains for ideas as to how we can allow a far broader range of collectors access to great art, and we're delighted to introduce our pay-in-instalments scheme, as well as an upcoming range of unlimited editions.
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This month's newsletter is dedicated to the merger between the artist and the business owner. We look at how to navigate through the complex art ecosystem to create more value, the relationship between ethics and the market, as well as the power of social media when mixed with conflict and art. It is my belief that by innovating the way we create and sell art, we can develop true sustainability and empower the role of artists.
Zooming in on contemporary art in particular, the value-differences between artists become even more extreme, and while there are a lucky few artists who operate at the top of the market, the majority of the contemporary artists will probably never be able to sell their works at that price level, and this has everything to do with the ecosystem in which the contemporary art world operates.