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Social Media
This month's newsletter is dedicated to the merger between the artist and the business owner. We look at how to navigate through the complex art ecosystem to create more value, the relationship between ethics and the market, as well as the power of social media when mixed with conflict and art. It is my belief that by innovating the way we create and sell art, we can develop true sustainability and empower the role of artists.
The exponential growth of new forms of media in the early years of the 21st Century has perhaps defined our generation like nothing else, and in the context of the contemporary art world, the likes of Instagram and Facebook are becoming increasingly valuable tools for identifying emerging talent. Given the worldwide use of the internet, it could also be argued that the art world has undergone something of a democratization process in recent times, whereby non-Western artists, traditionally marginalised by the markets and institutions of the West, are able to share and promote their works more successfully than ever before.
