Heba Abed is a Saudi artist and designer currently based in Jeddah, where she also finished her master’s degree in Fine Art at the King Abdelaziz University. Her work explores the ‘scotoma’, or blind spot, and the potential applications to her own society. In her work, Heba explores the westernisation of the arabic language and culture and the problems that coincide with that, such as incorrect translations or the substitutions or symbols for Arabic phenomena that do not exist in other Western languages. Another part of her practise also focusses on highlighting the neglected feminist arguments in the society she is a part of. Her works have been included in many different exhibitions in Saudi Arabia, and most notably also in the Rome and Florence Biennales of 2015.